Chia Tza Teng International Corp. Launches a “Purple Wave”

Introducing Ube Yam Flavor Powder and Pure Ube Yam Powder to Capture the Specialty Beverage Market at Home and Abroad

Chia Tza Teng International Corp. continues to deepen its presence in the beverage ingredient and powder application markets. Recently, under the theme of a “Purple Wave,” the company launched its visually appealing and marketable Ube Yam Flavor Powder and Pure Ube Yam Powder, actively expanding into domestic and European markets. These products provide more distinctive purple-themed product solutions for bubble tea shops, cafés, chain brands, and food processing customers.

As global beverage markets show increasing demand for natural appeal, unique flavors, and social media-friendly visual effects, purple-themed beverages have gradually become a new market highlight. Ube yam not only offers an eye-catching natural purple tone, but can also be widely applied in milk tea, lattes, smoothies, desserts, bakery products, and instant drink mixes, helping brands create memorable new products.

One of the key products is Ube Yam Flavor Powder, featuring convenient preparation, stable flavor, and flexible applications. It is suitable for beverage shops to quickly develop items such as ube yam milk tea, ube yam latte, and ube yam smoothies. Another product, Pure Ube Yam Powder, retains the characteristics of the original ube yam ingredient and can be used as a natural flavor source for food, beverage, and dessert development, meeting different market needs for ingredient purity and product differentiation.

In response to the international market trend toward cleaner labeling and formulation transparency, Chia Tza Teng International Corp. has also launched a vegan formula version suitable for the European market, helping customers develop specialty beverages that meet vegan demands. For the U.S. market, the company also continues to monitor updates to food color additive regulations. The U.S. FDA requires that color additives used in food must be approved for use, and has announced the revocation of authorization for FD&C Red No. 3 in food. Food manufacturers are required to complete formulation adjustments by January 15, 2027. Therefore, in the development of purple-themed products, Chia Tza Teng International Corp. places greater emphasis on formula compliance and international market acceptance, helping customers reduce potential export and labeling risks.